We will need to think about how we can apply a similar approach to our own campaign and the effect the different reader groups (particularly students) will have on the tone of voice.
Showing posts with label Promotion. Show all posts
Showing posts with label Promotion. Show all posts
15.3.12
Guardian
Came across a couple of particularly inspirational advertising campaigns from the guardian, asking their audience what their role was using simple design and beautiful colour schemes.
Its the use and integration of the different colours that gives the designs their unique and professional aesthetic but its the tone of voice and use of language that I feel makes the campaign so successful. I feel it truly captures the nature of the paper expressing its attitude towards gaining every element of the story and letting the reader decide for themselves.
We will need to think about how we can apply a similar approach to our own campaign and the effect the different reader groups (particularly students) will have on the tone of voice.
We will need to think about how we can apply a similar approach to our own campaign and the effect the different reader groups (particularly students) will have on the tone of voice.
4.12.11
Type Animation
Type animation by spin for Wim Crouwel at the design museum in London. Also branding for the exhibition, wonderful range of work from beautiful print and screen to the design for the gallery space. In summary a well communicated and unique identity with consistent colours with custom typefaces and visual coding systems -truly inspiring work all round. Exhibition design is something I want to look into through my PPD and context to get a better understanding of the professional opportunities.
This project shows just how seamlessly the different creative disciplines interlink. I posted a few samples of work from this last year but now feel I can approach my analysis and understanding of the project with a far more informed view and option.
This project shows just how seamlessly the different creative disciplines interlink. I posted a few samples of work from this last year but now feel I can approach my analysis and understanding of the project with a far more informed view and option.
28.11.11
Arrogance / Mutualism
Design by Bricktz
Love this idea of posters that you can rotate and retain legibility and effectively communicate the message being delivered. Don't think I am politically minded enough to work in this area of design but it would be nice to experience at some point. Bricktz have produced some wonderful work recently, defiantly going to be a nice source of inspiration this year, just a shame I didn't find this work during the print module.
Love this idea of posters that you can rotate and retain legibility and effectively communicate the message being delivered. Don't think I am politically minded enough to work in this area of design but it would be nice to experience at some point. Bricktz have produced some wonderful work recently, defiantly going to be a nice source of inspiration this year, just a shame I didn't find this work during the print module.
20.11.11
Print Examples
Some flyer / poster designs I picked up in town to get a better idea of how nights running in Leeds are promoted. Particularly liked the use of uncoated stocks, although the colours arn't as vibrant the texture makes up for it. The two poster designs on the pastel stocks are particularly good as they are so cheap to produce using black and white and can be photocopied for about 2p a print.
16.11.11
Not my job
Promotion
Design by Andy Mangold
Such a simple idea but so effective when digitalised and put into context, the poster was created as a response to a desigers manifesto. The18x24 posters is perforated into 56 wallet sized cards with the manifesto printed on them. Again with this project its the fact that you can interact and take something home from it which stops it being immediately pushed out of mind.
Design by Andy Mangold
Such a simple idea but so effective when digitalised and put into context, the poster was created as a response to a desigers manifesto. The18x24 posters is perforated into 56 wallet sized cards with the manifesto printed on them. Again with this project its the fact that you can interact and take something home from it which stops it being immediately pushed out of mind.
13.11.11
Kasper
Promotion
Larissa Kasper
Really interesting flyer design made simply by scanning a folded page of type with amazing results. The stock used also grabbed my attention, it is 45gsm white and metal coated paper has an amazing effect on the feel of the type. Really like this project and it represents a more playful side of graphic design that I hope to explore for this brief.
Larissa Kasper
Really interesting flyer design made simply by scanning a folded page of type with amazing results. The stock used also grabbed my attention, it is 45gsm white and metal coated paper has an amazing effect on the feel of the type. Really like this project and it represents a more playful side of graphic design that I hope to explore for this brief.
8.11.11
3.10.11
Papazoglou
Packaging and promotion
Packaging design for G. Papazolou & Co by Designers United
Wonderfully simple design with a 50s Swiss Typographic style, the use of unprinted space is what makes this packaging so successful. It is a perfect example of how beautiful information can be communicated.The simple colour schemes work really well with the substrate and would also save on printing costs.
Packaging design for G. Papazolou & Co by Designers United
Wonderfully simple design with a 50s Swiss Typographic style, the use of unprinted space is what makes this packaging so successful. It is a perfect example of how beautiful information can be communicated.The simple colour schemes work really well with the substrate and would also save on printing costs.
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