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Simple and obvious relation to the content of the programme featuring a Chemistry teacher who used his skills to start making crystal meth. Another reference to the periodic table. This also runs through in the opening credits with all the scientific abbreviations put into the text across the screen.
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Inspired by code digital typefaces. Decoding and sharing seemed an apt analogy for the museum and this subtle typographic decoding of the science museum logo / typeface is a perfect execution a simple and interesting idea.
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It also provided them with what they’ve never had – a unique wordmark to identify themselves which can be literally ‘stamped’ onto everything they do.
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