HORT - NEW YORK

Shoe-boxes for each part of New York, and a huge mural as an announcement for 'The world is watching' street basketball event.
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Also 'type treatment' as described on the website. Nice idea to create some slightly altered type just adding the studio name creating some more personal hype around the studios identity stemming from the event.

I was particularly inspired after hearing the head of the studio speak at Typo Talks London, explaining their unconventional methods of working. Its hard to understand the process that went into making this project, especially when you look at the typeface, which looks as if it shouldn't work... but does so well and with so much character on the shoe-boxes and mural.