1.5.12

Competition

There are loads of other vintage shops in Leeds so to get me started here are a few, bearing in mind Kenny's has no online presence that is a massive direction away from its target audience, even if the site was merely somewhere people would get refereed to the address of the shop.

Judy's Vintage Fair
Dusty & Dylan
Pop Boutique
Retro Boutique

All of them have almost got what I would consider 'anti branding' where there is little 'hype' around the shops and they exist in their own right. Unlike more corporate shops which rely on image these shops are purely there for those vintage lovers - this is something I will need to maintain when considering how to re-brand Kenny's.

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