Beyond Retro

Beyond Retro
Communication - obvious vintage / retro references across the website, the identity is following the nature of the company

Behavior - When looking at the tone of voice and overall brand communication, the shop uses an informal tone of voice and often reflects different eras the same way as the clothes. All employees are somewhat cheerful and colorful people - something that Kenny's already posses.

Environment - The shop has a very interesting layout not putting things together by size or even gender but by colour. I feel this element of interaction and searching through the clothes adds to the sense of gaining a bargain and a more personal shopping experience. Something to consider when thinking about the interior of the store.