29.4.12

ISTD Research

Seeing as one aspect of my chosen briefs was based around the reworking of the visual identity for the 'International Society of Typographic Designers' I decided to complete some research into the current identity, history of the society and other branding aspects - communication, behavior, product and service.

"Working closely with graphic design educationalists and the professional community, the International Society of Typographic Designers establishes, maintains and promotes typographic standards through the forum of debate and design practice. Membership is awarded to practicing designers, educators and students who demonstrate, through the quality of their work, their commitment to achieving the highest possible quality of visual communication" 
            - Quoted from the ISTD website about section

History - Quoted from Wikipedia / the brief specifications
The ISTD was originally formed as the British Typographers' Guild (BTG) in 1928 when Vincent Steer and friends met in a Sicilian restaurant in Holborn, to found the society. Steer recognized the need and the potential for the creative typographer's skills in a world where most 'design' was carried out through compositors' layouts. From his own background in printing, and the opportunity to observe the trade in America, he determined to develop the profession of typography in the UK, and to that end started the British Typographers Guild with six other like-minded founding members.
In 1953 the guild became the Society of Typographic Designers (STD), and in 2008, recognizing its influence in other countries, and at the behest of then President Colin Banks, it became the International Society of Typographic Designers (ISTD).

Online
Very much about the content and navigability of the website, simple and communicative - just like good typography

Other
The ISTD has also got a set of type journals entitled 'typographic' that are available at the St Bride Library - this shows their active role in the design world, something that would need to be reflected in the identity.

No comments:

Post a Comment