Why i magazine doesn't appeal to students?...
- It looks / feels / smells like a newspaper and there is very little to actually show any difference
- People may feel less obliged and unsure about the content
- The content is written based and this is something we feel most students don't desire
- Most students currently check the news through new media formats - ipad, web etc
- What does the magazine have to offer that reading the metro or other such sources don't?
Why 'i' magazine could / should interest students
- Will allow students to broaden their knowledge of current affairs
- Only 20p and crammed with content
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