i In Context

Seeing the paper in context and immediately you can see why it doesn't attract students. It has nothing to tear it apart from its competition and from previous analysis this was the problem that needs solving. This is a basic breakdown of why students wouldn't pick it up over what else is there

- Type is so bold its almost illegible
- There is another paper next to it saying FREE
- Content is political - Doesn't reflect the more student related issues inside - Arts / culture etc
- Doesn't deliver the same concise professional message as even the guardian next to it
- How to redeliver the student related content on the cover?

How can the paper deliver the same content but in a way that communicates directly with students?

- A series of cover designs reflecting the different issues raised inside the newspaper
- Communicated through a variety of different mediums and environments