Type in Architecture

Came across this while looking through the books on architecture, although I don't think it fits with the channels branding its interesting research and there are some lovely samples of type. The modernist examples rather than the script type could be something to be explored. The type on the side of the building taken on film camera has a nice aesthetic, almost looking like a custom typeface. An adaptation of this would fit with the branding and with the updated architectural visual as well as a nice set of simple forms to work with motion design.