Target Audience

The main issue from my crit was that I did not have a defined target audience, after looking back through my work and thinking about how I would present my design (with the trainers, in a limited edition of my book and the shoes). My target market therefore are people buying the shoe, and more specifically trainer collectors or fanatics that have got out there for the special release. Because of this I have taken out the information that people are likely to already know about the shoe, e.g. release date etc.

I want the book to focus purely on the technical information as I think it is more relevant to my target audience. I now need to focus down my ideas and think about how I can make the connection to 100 more obvious (other main point within crit).