I need to decide who my target audience are for my mail shots - this will give me a better basis for my ideas and concepts. I will use some quotes and research from the internet and try to complete some primary research and see where it takes me. This post shows just a few quotes and statistics on who is most likely to suffer from credit card fraud. I am going to focus mainly on identity and credit card fraud to keep the same direction as my last poster designs.
ID fraud costs the country £1.7 billion a year and has directly affected at least six million Britons, according to government figures. Average losses range from almost £2,000 on a credit card and to more than £7.000 on a current account, but the disruption suffered by those whose identities have been stolen and misused is devastating.
Londoners are more than four times as likely as the UK average to become victims of ID fraud - of 54 areas of the UK classified as very high risk, 20 are in London. Southerners aren't much safer - the remaining very high risk areas are all withing the M25.
"Could you be at higher-than-normal risk for credit card fraud or identity theft? According to a recently released study by the credit rating agency Experian, if you live in an affluent suburban neighborhood or an upscale metropolitan area, and/or hold an advanced college degree, then yes, indeed, you could be in a higher-risk category."
The top targets for ID criminals are wealthy professionals, such as directors and business owners, who often live in prime city locations. They are almost four times more likely to have their identities abused than the average UK resident.
People renting - especially those in local council or housing association accommodation - are also at high risk, as are young, single people renting high-value flats in fashionable areas.
One worrying trend is the growth of identity fraud among older sections of society. Couples on the brink of retirement and elderly, often single, people are vulnerable.
