I have been browsing the London Underground website to look at the branding and look at interesting use of the type, one of the main points I want to make about the typeface is its ability to communicate different messages. Going back to a quote I picked up on during Typo London from Freda Sack from foundry types.
"A typeface should be something you can trust but it should also convey authority'
I feel this is appropriate to Jhonston Sans as it has to portray so many different pieces of information such as warnings about not smoking as well as telling people when their next train is both examples of authority and trust. This can be applied to most of the instructional signage around the underground, portraying so many messages and still avoiding the temptation of overpowering the information with ornamental value.
A typeface should support information rather than become the centre of attention
Considerations for colour schemes, mustn't forget about the four colour limitation to the brief.
I have been looking at how the typeface has been used in the London underground idenity gaining inspiration for the visual hierachy of information and how I could link it back to the identity of the London Underground.
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Also need to remember this is a project in its own right and I still need to communicate the messages that are within the brief! The devil truly is in the details.
Different messages that the typeface has to communicate and how I could use these as quotes in the booklet.
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Authoritative without being being
Again portraying different messages the type maintains the visual language of the underground and separates it from its over complicated environment.
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