Simplification

After my previous research stemming from the Computer Arts magazine I decided to do some extra research into products and identities that work around the user, simplifying information or processes in the same way I aim to with my science of spice brief.

Berg - Mini Printer
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This mini printer from berg is pocket sized and works in tune with your smart phone taking relevant pieces of information through your twitter and cloud. It simplifies the information making it relevant and personal to you and prints out a beautiful little receipt of information that BERG refer to as a publication.
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The design of the receipts takes visual cues from modern and traditional design from lithography to pixel art.

This embodies the idea of simplification, customers are over crouded with an over complicated environment of advertising and visual clutter and its products like this that strive to change that.
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Find out more about this printer here




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Stockholm Design Lab - Askul
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Stockholm design lab embodies the ideologies of minimalism and simplification and this is obvious when trolling through their huge portfolio of truly ground breaking work.
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Their work for brand Askul stands out amongst the rest as the company has such a huge range of products the aim of the brief was to create a clear and graphic way of distinguishing each product.

Here the simple change of colour and size indicates the different products as well as the consistent numbers used across each range identifying each project but creating consistency across the brand.
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To fully understand the success of this brand its vital to see a much larger selection of their products. See more here

Here the use of colour and scale play a similar role but the considered colourful range communicates a more playful and fun side of the brand. I aim to use numbers to label my pre mixed spices using the table as an easy reference but I need to consider how to simplify the information surrounding what each spice should and can be used for.
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