Corner Shop

Some truly outstanding design work by North Design in collaboration with Richard Stepney, and really pushes the branding / packaging guidelines, something I aimed to do for both my science & bookshop brief. - Sourced from September Industry

For more than two decades Fourth Floor has been doing things differently – cutting and colouring hair with maximum application and minimal fuss from its bright, split-level salon atop a 1930s industrial building in the heart of Clerkenwell. Accessed via a goods lift, it has remained firmly below the radar while attracting a fiercely loyal clientele and whilst many come from the arts, media, design and the creative industries all share with Fourth Floor an independence of thought and outlook.

The simple use of colour on the packaging fits perfectly into the minimal internal layout of the shop. Also the minimal use of colour with only two tones and black (including the contents of the bottle) it really rounds off the product and results in a design that stands out more than those that have more ornamental elements added. I want to apply these same themes of minimalism to my bookshop / spice packaging to separate it from other over saturated designs in the market.

The type for the shop was created using a re-drawn and edited version of the typeface Skyline black. The logo emphasises how using an existing typeface as a template can still result in a unique and interesting piece of typographic design.
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Also the quality of the production of this signage window really embodies the process of good design, after the degree understanding colour and production will be key in my progress in how a brand communicates and maintains a consistent visual identity.

All of the deliverables maintain the same high level of design and integration of materials yet maintain the brand image. Need to decipher exactly what I am doing with my book brief as the current idea seems too random and poorly executed. I need to gather my ideas and design work to decide what direction to take next.