I feel determining the audience for my Science of Spices brief is the next major stage in the process. This is a basic summary of the existing spices on the markets (not brand specific) exploring who would buy each type and why...
Pre Mixed Spices
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For people with busy schedules who want to add something a bit different to their food
People who are less confident at cooking
People in a rush
Whole Spices
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A lot of spare time to crush and use the spices
Appreciation for food
Understanding of the benefits of buying who spices
Chefs
Dried / General Spices
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For people who know what they are doing in the kitchen
Cooking foods from scratch
Chefs
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