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This is a wonderful execution of a beautiful concept, taking different onomatopoeias from the entrainment business to create sentences. This aesthetic is also something that I think could work really well for a book shop identity. As book shops contain so many different colours and sections due to the variety in forms of books it is vital that the identity is kept simple allowing the colours created by the books to stand out against the branding.
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The other work the studio produces fits with a similar set of design principles, with a touch of modernism the designs are crisp and simple with considered typography and geometric shapes that are accentuated by the asymmetry and flat colours. Definitely one of my favourite studios, a huge source of inspiration.
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