Fold Away Bookshop

Fold Away bookshop by Campaign for the London Festival of architecture

This book celebrates the art form of the printed publication, specialising in architecture this fold away bookshop was part of the London Festival of Architecture in 2010. It embodies exactly what Phil and I discussed last week, it exploits a specific niche in the market selling only specialist books on architecture and embodies the concept of the LFA 2010 'the welcoming city'.

Vintage copies of Architecture design were displayed in the centre of the shop in the cardboard table. This adds another element of excitement and motivation towards enticing people to come into the shop.

The shop also includes projections of clips featuring modern architecture to enhance the browsing experience and creates a lively and social space.

I wish to achieve a similar sense of excitement and social lively environment, moving away from the stereotypes of a library where people can't interact with one another and engage with the environment.

Is this too far away from the original concept of a bookshop? Do I want it to be an environment where people can interact with one another or is it more about engaging them with the books they are reading?

Back to the drawing board...