29.10.12

Fashion and Art Collusion

This is book from the V&A museum is Kensington. The exhibition explored the relationship between art and design so it makes it somewhat relevant to both my cymatics brief, when looking at the format and presentation of the pack and to my bookshop brief that explores the relationship between the different creative subjects. I will analyse is in relation to content (Bookshop), format and print processes (cymatics)
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The pack includes a book explaining the existing relationships between the fashion designers and the artists involved, and how they approached their individual responses to the brief. The video about the exhibition can be seen here (can't embed the video on my blog)
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It is books like this that are perfect for the shop I am proposing, they close the gaps between practices and emphasise the possibilities for success and innovation that is possible when subjects integrate and unify. It also closes a theoretical gap between the sections of shelving that I am proposing, where each subject seamlessly merges into the next (this will become clearer when I start making floor plans)


The type on the front and the tipped on cover are foil blocked leaving a slight emboss into the stock. The cover also uses fabric and stock on the cover and the text folied over both showing the collusion between each subject.
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The inside cover is a high gloss and heavy gsm paper that works well against the grey fabricated stock, glossy black text and bold white header.
The black space around the disk is beautiful, the minimalist approach through the entire book is what makes it feel just so special. This will be something I need to consider when approaching the cymatics book.
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Also the number of deliverables within the book / package increases the value of the project. Me and Dom have already proposed a publication and disk but with the potential for image creation in the project I'm sure this is something we can expand on.
The book also implies a systematic way of separating the words from the images but maintaining some level of relationship between the two. The pages with text on are all white and in segments between the pages consiting of full page images of the art / fashion works.
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This is something I was considering for the cymatics brief given my part of the brief will be the layout and book design, but this may only be applicable for the sections on our own work where we have high resolution images.

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