12.10.12

Book Distribution Methods

Thinking about interesting methods of distributing books as research towards my book shop identity, after speaking with Phil I realised that I need to offer something unique, some sort of niche in the market. These are a couple of examples that I found that take alternative approaches to get people reading and expand the life of books.

 The Guardian / Observer book give away

The papers give out stickers in the issue of the paper surrounding the event allowing people to label and make it clear why they have left the books there. It also gives people the opportunity to leave reviews on the website - it seems getting people involved it key!
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"From fiction to design, and children's books to science, the Guardian has gathered thousands of books from publishers and authors and is distributing them around the country for free. Books will be left in public places where readers are liable to chance upon them, from stations and coffee shops to galleries and museums."
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More info on the project here

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Pop Up Book shops

With their growing popularity, pop up shops could be an interesting route to take, but possibly implying some sort of book swap policy?

As graphic design books can be pricey this could be a tricky task. Also being a designer I know just how hard it is to give away a book after buying it with the intention of looking after it and one day having it as part of a large collection of beautiful design.
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Phone Booth Libraries - UK, LA and NY

It is this sort of contemporary idea that stands out against the crowd. Its the simplicity and innovative take on something so ordinary as a book shelf. Thinking about how the project could engage with different environments could play a large role in my conceptual development.

The idea was generated by architect John Locke as part of the Department of Urban betterment (DUB) project which aims to improve local



Similar idea in the UK except this time using the traditional English phone box, thinking about the location of the project will have a huge effect on the visuals. Again another major part of the project that I need to address.

Also need to re-evaluate what the aim of the brief is, seems to be turning slightly more into getting people to read but that seems slightly off what I initially intended from the brief.


Finally another example in LA, showing people how to make their local phone booths into book shops.

The reason why these projects work so well is also because of the decline in phone boxes through graffiti and mobile devices, is there another niche that could be exploited?

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