Newspaper / Magazine Distribution

This PDF is my summarised version of this Document by the Office of Fair Trading
The document covers magazine and newspaper distribution across the UK and covers areas such as whole sale etc. It was this bit of information below that I feel was the most significant piece of information that we could work towards -

- The key differences between newspapers and magazines in terms of the types of retail outlet where copies are sold are likely to be driven by the nature of the products. The timing of newspaper purchases (with 70 per cent occurring before 10:00,53 including the home delivery of approximately 25 per cent of copies)54 means that there is likely to be relatively limited flexibility regarding where consumers purchase their newspapers.

- In contrast, it is likely to be much easier for magazine customers to alter the timing of their purchases (for example, purchasing from a supermarket at the same time as a weekly shop), given the less perishable nature of the product. Research commissioned by the PPA indicates that consumers often purchase magazines on impulse. In addition, the PPA's research indicates that on average only 50 per cent of consumers knew which magazine they were going to purchase before entering a store, indicating that some consumers do not display brand or title-based loyalty

In summary the information tells us that newspapers are bought because of brand loyalty / content where as magazines are more of an impulse buy. I want to see how we could apply this impulse buy factor into the campaign somehow, again going back to the idea of magazine covers and what draws them away from the rest - how can this be applied to a newspaper??

Where and why the newspapers are distributed and how this could affect the campaign? 
- Which of these environments applies to students?


The other influential pieces of information are summarised in the PDF file.