Newspaper Advertisements

Need to think how we could utilise the Independent paper to broaden the student readership of the i paper. These are some particularly creative examples that I have come across during my exploration of advertising.

Ikea
I like the interaction between the different pages, another aspect to think about when applying our own campaign.

 WWF
 Click to enlarge the image, at the bottom of the page using the standard newspaper edge to represent a saw.

Flood Ruins everything
According to the case study, the newspaper agreed to have its morning edition ruined for subscribers in rich neighbourhoods.