i TV Advert

The new i paper TV advert
Interesting to see how they aim to deliver the concise content of the magazine with an informal tone. Focusing on the phrase 'say aye' the advert aims to reinforce the amazing value it is at only 20p and deliver some of the main attributes of the newspaper.

The main points to focus on when thinking about our own campaign were based around this quote
"Intelligent paper with an intelligent read inside a smaller tabloid size paper"

This is something I feel will defiantly appeal to students, we just need to think about how this message can be redelivered in a more direct form.