Ergh McDonalds

As much as I hate to blog about Mc donalds or Nike after this years contextual studies, because of their budgets they really do produce some of the most interesting advertising campaigns. With a focus on their environment orientated campaigns these are a few of my favourites. We really need to think about how we can utilise the campus environment and how our ideas can work beyond this.

 The way they have planned and utilised this environment defiantly takes this piece of advertising into another league. As evil as the brands are its these clever messages that get drilled into you from such a young age.

Nice reference when thinking about using the cover of the paper. I will think about how this can be developed to be more relevant to the i brief.