Post Production & Editing by ZWUPP
Really like the production of this video, high quality filming and well executed type over the clips. Interesting here to start to think about the lifestyle and image that red-bull promote, they are always involved in these extreme sports. Need to start thinking about branding more in this context, rather than just assessing the value of the physical design I need to think about the associations brands make with celebrities or sports that portray their image.
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This second video again using similar techniques with type over moving image, but the beginning is particularly interesting, the movement within each letter form is intricate and engaging and works as a flowing piece of type.
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This last video is really interesting, very different from the first two, and unfortunately uses very little type but the shadows and textures used are something I want to pick up on when we move past the silent movies (not to be getting ahead of myself).
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