11.2.11

Adbusters

Using the same layouts and powerful sentences in the same way as nike but delivering a completely different message. Maybe try and achieve something away from nike completely, something that really applies to trainer fanatics, I will read over some blogs and articles to get a better idea of what style of writing and tone of voice is used in this context. I could possible make the packaging look as if it was supposed to have an iconic statement but have it blanked out similar to the identity design in a previous post, suggesting the trainer speaks for its self? - seems to still display that nike arrogance? 

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