Who What How Why?

What?
-An informative/ educative pack about fraud
-Additional poster

How?
-Inform and educate people about who it affects and what can be done to avoid it

-Professional and classy design to attract my target audience

-A set of simple tips and advice 

Why?
-To try and decrease the amount of fraud within the UK
-Because its such an important issue
-Raise awareness about fraud

Who?
-People renting - expensive & fashionable areas
-Londoners
-Successful young couples
-Wealthy households