Wonderful identity that follows similar principles to those I aim to deliver for my book shop branding, they are for a institution in Barcelona and the identity reflects the nature of architecture in Barcelona as well as being repeated to create a pattern that extends to infinity. The shape also reflects the values of innovation and connection...
Quote from design studio Mucho...
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The club’s headquarters is its heart. It’s symbol and values are always
present in a subtle and elegant way. In order to demonstrate the space
and the values we designed a set of icons which represent the
institution.
The motion graphic below again focuses on this idea of connection and integration. I was considering creating a motion graphic applying similar notion's of simplicity and minimalism.
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