These are a few sample videos of how motion graphics can be used to interact with real life environments. This would be a really interesting concept just to mock up on After Effects although its not relevant for the channel branding it could be a way of extending the advertising, projected onto bridges / pieces of architecture, it also seems like the sort of project that Channel 4 would want get involved in. Although it would be complicated to project onto the side of a bridge with their slender forms using London as an example all the bridges along the thames could make interesting canvases for the projections.
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