A few examples of how they have used the motion software to create a TV identity. Getting far more into the use of type in these videos, with the first that really explores everything suited to both my words, the drops in perspective and the overall spinning design. Again will only be able to do something far more simple that this with my basic skills in After Effects but defiantly getting more inspired after looking at this work.
This second video isn't so type based but its one of my faviourite combinations of real life video work and computer generated, the interactions between music, video and digital elements all work in sublime succession.
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A few more MTV idents this time using anamorphic type, could be interesting to see how these distorting could be recreated digitally to represent my words - spin / drop. Also really interesting to see how companies use the repeated symbol and even without the TV on the end the M is still an iconic symbol, more than just a letter.
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