11.10.11

7 Things

7 Things to know about print...

1. Colour Models
CMYK, RGB, Hexachrome, Spot Colour, PMS Pantone Matching system, 

2. Formats
ISO Paper sizes, A & SRA sizes - SRA is slightly bigger to allow for bleeds
Imperial (North America), Tabloid (compact) Broadsheet, Berliner, Envelope 'C' sizes.

3. Artwork
Document set up, File formats / expand typefaces, Spell check, colour specification, printer marks,

4. Stock
Weights GSM (Grams Square meter), Finish - Gloss / Silk / Matt / Coated / Un-Coated, Laid or Wove, Boards, Carton, Plastics & Acetates

5. Processes
Lithographic, Gravure, Screen print, Flexography, Pad Printing, Six Colour,  Laminate - Gloss / Matt

6. Finishing 
Binding, (what type) - Ring, Paddle, Folding, Creasing, Die stamping / Drilling

7. Costing
Get a quote early before you start the job if possible, Identical spec for 2 print estimates to work on, Learn roughly what things cost, understand viable minimum quantities, Extras / Authors

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